Search Engine Marketing for Active Sites

What’re ‘Dynamic Internet sites’?

Powerful websites are websites whose pages are generated on-the fly. Unlike fixed pages (mostly.htm/.html pages), dynamic pages are produced when a consumer causes an action during that particular page.

This is a sample active URL-

http://www.bbc.co.uk/cgi-bin/search/results.pl?q=%22dynamic+websites%22&tab=news&go=homepage

As per the above case of www.bbc.co.uk, the part (i.e. the part) of the URL which changes as per visitor demand is the part after the question mark (?)

What’re the difficulties that search engines face in indexing Dynamic URLs?

1. Search engines often look at a dynamic URL as an infinite set of links.

2. There is a chance for integrating a session id into a certain page, because powerful URLs find maximum application in on line shopping carts. As period ids of the particular page change, the search-engine spider has to index an infinite quantity of copies of the exact same page, which really is a Herculean task for them.

3. Proceeding with the same reasoning presented in point # 2, indexing the same active page might clog the servers of the search engines and thus reduce the search engines presenting with the most relevant information in the fastest possible time.

Here is what Google claims about indexing of dynamic sites –

Factors your site might not be included: Your pages are dynamically generated. We’re in a position to list dynamically generated pages. Nevertheless, because our web crawler can simply overwhelm and accident sites providing dynamic content, we limit the amount of dynamic pages we index. (Source – http://www.google.com/webmasters/)

What are the choices that you’ve in order to make a search engine index catalog your Dynamic URLs?

1. Use-of programs – Exception Digital Enterprise Solutions (http://www.xde.net) offers a software that may change the URLs to static ones. Called XQASP, it’ll eliminate the ”? in the Query String and replace it with ‘/’, thus allowing the search engine spiders to index the dynamic information.

Case –

http://www.my-online-store.com/books.asp?id=1190 may change to

http://www.my-online-store.com/books/1190. To research additional info, please consider checking out: clicky.

The latter being a static URL, it could easily be listed by the search engine spiders.

2. Usage of CGI/Perl scripts – One of many easiest ways to get your active web sites indexed by search engines is using CGI/Perl scripts. Path_Info or Script_Name is just a variable in an active application which has the whole URL address (like the query string data). In-order to fix this problem, you may need to write a script that may move all the information before the query string and set the remaining portion of the information corresponding to a variable. You can then use this variable in your URL address.

Example – http://www.my-online-store.com/books.asp?id=1190

If you are using CGI/Perl scripts, the problem area of the URL is assigned a variable.

So, in the above mentioned example ‘?id=1190′ is assigned a variable, say ‘A.’ The dynamuc URL http://www.my-online-store.com/coolpage.asp?id=1190

May adjust to http://www.my-online-store.com/books/A through CGI/Perl texts which can easily be indexed by the search engines. This stirring Find Out How To Control Time Management! 44967 website has specific rousing lessons for the reason for this viewpoint.

3. Re-configuring your on line servers –

(i) Apache Server – Apache includes a rewrite component (mod_rewrite) that lets you change URLs containing query strings into URLs that search engines can index. This component however, isn’t mounted with Apache software by default, and that means you have to check with your web hosting company for installation. If you have an opinion about data, you will probably fancy to read about http://www.amazon.com/mechanics-online-reputation-management-control/dp/1519762259/.

(ii) ColdFusion – You may need to reconfigure ColdFusion in your server so your ”? in a query string is replaced using a ‘/’ and move the benefit to the URL.

4. Creation of the Static Page related to numerous active Pages –

This method is very effective, particularly if you are the owner of a little online shop trying to sell a number of products online. Just develop a fixed page relating to all your dynamic pages. Boost this fixed site for search engine rank. Add a link title for each of the product groups, place appropriate ‘alt’ label for the product images together with product description containing very popular keywords relevant to your business (You are able to conduct keyword research for your internet site through http://www.wordtracker.com). Distribute this page along side most of the dynamic pages in a variety of search engines, conforming to the search engine submission guidelines.

How Amazon.com, Earth’s Biggest Bookstore, coped with the problem of indexing of powerful URLs?

A search in Google for website marketing books, produced an effect that takes you directly to the correct active site at Amazon: http://www.amazon.com/exec/obidos/ISBN%3D0395683297/103-0475212-8205437.

Since the above URL does not include any question strings, all search engines can index Amazon.com’s products. Amazon.com uses this process to get its product selections indexed by search engines. This is very important for Amazon, because being an o-nline bookstore, it’s very natural for them to adopt dynamic URLs however it was equally important for them to make their dynamic URLs search-engine list helpful.

Conclusion

A good few years back, the majority of the major search engines didn’t index dynamic URLs, therefore often stopping top search engine rankings for that online stores. With Google just starting to catalog powerful URLs a couple of months before, the image will probably change in the coming days. This really is way more since Google’s numero uno position is being threatened by Microsoft’s MSN (building its search engine) and Yahoo! who recently obtained Overture, the biggest player in the PPC Se industry.

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